Own your systems. We run them.

Because the plan and your scale are two different things. The plan sets the service your platform needs; what you pay for that service then scales with how much load, complexity and commercial importance sits on the system. A small local business genuinely pays the from-price. A multi-site operator whose revenue runs through the platform pays more for the same service level, because the responsibility is bigger. We tell you your rate before you commit to anything.

It's quoted to your scope, never off a price list — a one-page booking form and a multi-site operations platform are not the same job. You get a fixed price up front and it doesn't move unless you ask for something new. The monthly plan starts once your system is live.

If the request changes what your product can do, it's development and we quote it as a fixed-price project. If it keeps an existing capability working, or configures that capability within its original design, it's support and it's in your plan. Fixing something we built that broke is always support, on every tier including Core.

No — and we'd rather say so plainly than sell you a plan that promises development nobody could honour. Max buys continuity, context, priority and free scoping: a named developer who knows your system, a four-hour response target, monthly health reviews, and feature proposals without a consultancy fee. The builds themselves are quoted as fixed-price projects, with Max clients scheduled first.

Yes. Upgrades can take effect immediately or at your next billing date; downgrades take effect at the next billing cycle. The only limit is technical: if your live system depends on our managed AI/API or email infrastructure, Pro is the minimum until those dependencies change.

Only after a review, never as a surprise. We look at scale formally every six months, or after a material change to your system or organisation. A rise needs two consecutive months in the higher band and at least 30 days' notice. A fall needs three consecutive months lower, applied at the six-month review.

Because it's reserved capacity, contracted response times and custom architecture rather than a fixed feature list — what it costs depends on what we're holding for you and what you need us to guarantee. Tell us the scale and we'll quote it.

You keep everything: the code, the data and every account, because they were always in your name. Nothing is switched off and nothing has to be bought back. Moving the running costs we were covering onto your own accounts — hosting, database, email, AI keys — is real work, so on new order forms that is a one-off paid handover rather than something we absorb. Clients who signed before that keep the terms they signed.

Then it is a defect and we fix it, free, for 60 days from go-live — whether or not you are on a monthly plan. You bought a system that works to its signed scope; that is not a service you rent back from us. What the plan covers afterwards is different work: the platform, the dependencies and the third-party APIs your system sits on all keep moving whether or not anyone touches your code, and keeping up with that is upkeep, not a defect.

They are not the same cover, so it does not really work. The warranty is us putting right our own mistakes. The plan is what keeps your system running at all — hosting, database, domain, SSL, backups, monitoring, security patching. Without one, nothing is paying for the infrastructure your system sits on. So at go-live you either start a plan or take the paid handover and run it yourself. There is no version where it stays live and nobody is looking after it.

Not during the build warranty — for the first 60 days a defect against your signed scope is ours to put right either way. After that, yes: fixing things is part of what a plan buys, on every tier including the lowest. If you would rather run the system yourself, take the paid handover and it is genuinely yours to maintain.

Where we build and run your payments, a platform fee applies on transactions. It is quoted against what you pay today rather than set from a list, and it is written into your order form and signed before any money can move — the system refuses to apply a fee no one has agreed to. Your Stripe account stays yours and you keep the merchant relationship.

Yes. We act as your data processor under a signed DPA, host in the UK/EU, encrypt in transit and at rest, and keep an audit trail. Your data is yours — exportable any time, and we never sell it or lock it in.

We migrate them. You keep running your current tools until the new system is live and tested, then we move your data across and you cancel the subscriptions you no longer need.

You own the code, the data and every account, and can cancel anytime and keep it all. The care plan isn't rent — it's us covering your running costs (hosting, storage, email and server — Vercel, Resend and the like) plus our liability cover and keeping everything updated and online.

It scales down. A solo operator or small team owns a clean system for less than it rents three or four separate SaaS tools — and the savings only get bigger as you add people.